Pizzahut Deal Jacker

Domino’s media spend in the UK is £14.5 million greater than Pizza Hut’s. So how could we take a bigger slice of the delivery market without massively increasing our spend?

The Brief

The Pizza Hut Deal-jacker was created to hijack pizza competitor ads by replacing them, in real time through the power of AR, with our offer. A prototype was made for a pitch and then made it’s way into full production. Downloaded over 3000 times in it’s first week it was App of the Week in both Play & iOS stores before we got the call from some arch rivals who were not happy…